Digital Transformation
Strategic intelligence on retail digital transformation — cloud migration, ERP modernisation, and organisational change.
Last updated 24 July 2026
Jump to all 25 articles Browse the archive
Air Up: From University Project to Innovative Consumer Brand
Air Up began as a student research project into neuroscience and has grown into an international consumer brand operating across 14 markets. Its scented water bottles use retronasal olfaction to deliver flavour without sugar, reshaping how consumers think about hydration and healthy habits.
- H2O Retailing Rebuilds Japanese Retail Around Unified Commerce
- Daniel Herrmann's Playbook for Building COS Into a Global Fashion Force
Fresh from the Newsroom
All articles- Technology
Amazon Alexa+ Tablets Run Android, Sell at Target and Best Buy
11 October 2026 - Home & DIY
Westwing's Next Act: Building a Premium Design Super Brand
8 October 2026 - E-Commerce
Al-Futtaim's One Commerce Backbone Is Built for Agentic Retail
7 October 2026 - Grocery
Continente Sees Shopping Missions, Not Online and Offline
6 October 2026
Latest Digital Transformation Articles
Air Up: From University Project to Innovative Consumer Brand
Air Up began as a student research project into neuroscience and has grown into an international consumer brand operating across 14 markets. Its scented water bottles use retronasal olfaction to deliver flavour without sugar, reshaping how consumers think about hydration and healthy habits.
H2O Retailing Rebuilds Japanese Retail Around Unified Commerce
H2O Retailing Corporation is modernising its technology foundations to connect data, AI, stores and human service around a single customer relationship.
Daniel Herrmann's Playbook for Building COS Into a Global Fashion Force
Daniel Herrmann, Managing Director of COS, shares how product excellence, disciplined brand building, and flagship store investment are fueling growth for the global fashion brand.
Inside On's Vision for Frictionless Checkout and AI-Powered Stores
On Chief Technology Officer Narek Verdian shares how mobile POS, tap to pay, AI-driven personalization, and omnichannel data are reshaping retail stores. In conversation with Adyen's Roland Palmer, he explains why human experience remains at the center of innovation.
Ralph Lauren and Microsoft Celebrate 25 Years of Innovation Shaping the Future of Luxury Retail
Discover how Ralph Lauren and Microsoft are transforming luxury retail through AI, personalization, and a 25 year partnership focused on heritage, innovation, and customer experience.
How Does Kingfisher, Abercrombie Fitch, JD Sports Build Cross-Channel Consistency
Retail leaders from Kingfisher, Abercrombie & Fitch, and JD Group reveal strategies for achieving cross-channel consistency through organizational adjustments, technology, and data-driven agility.
Marine Layer's Patch Bar Shows Why Customisation Is Becoming Core to Modern Retail
At an underground New York event, Marine Layer's Patch Bar offered a live example of how customisation is moving from novelty to the heart of retail experience.
How Macy’s is Reinventing Private Brands
Macy's is revitalizing its private brand portfolio by blending heritage with innovation, launching new brands like On 34th, State of Day, and Mode of One to meet evolving consumer trends and strengthen its market position.
How to Navigate the Future of Retail Supply Chains
Retail supply chains face rapid evolution due to increased regulation, demanding digital transformation, sustainability, and AI adoption. Retailers must adapt for resilient, transparent operations.
Transforming Fashion for the Digital Age
Marcella Wartenbergh, CEO of AWWG, discusses leading digital transformation in fashion, emphasizing data, AI, and understanding diverse consumer behaviors for future-proofing iconic brands.
UNIQLO’s Digital Transformation Insights
UNIQLO's parent company, Fast Retailing, has strategically embraced digital transformation, utilizing technologies like RFID and AI to enhance customer experience, streamline operations, and integrate global insights.
Galeries Lafayette CEO Redefines Luxury Department Stores
Luxury department stores are evolving beyond transactional models by focusing on experiential luxury, digital integration, and engaging both local and global audiences, according to leaders from Galeries Lafayette and Harrods.
AlixPartners' Matt Clark: Avoiding Disruption in 2024 Retail
AlixPartners' 2024 "Disrupt or Be Disrupt" report highlights six key trends and offers strategic recommendations for retail leaders to navigate the evolving industry, embrace efficiency, and capitalize on new opportunities.
Abercrombie's Remarkable Turnaround: From Retail No Go to Gen Z's Go-To Brand
Abercrombie & Fitch has transformed into a Gen Z favorite through a digital revolution, leveraging data for personalized experiences and achieving significant financial growth. The company aims for continued sustainable growth and $5 billion in global sales.
Enhancing Store Performance, Security, and Safety: A Shoptalk US 2024 Synopsis
Shoptalk US 2024 revealed how location data, AI-driven theft detection, autonomous robots, and smart merchandise cases are revolutionizing retail performance, security, and safety, emphasizing ethical deployment and collaboration.
BigCommerce NRF Insights: Next-Gen E-Commerce
BigCommerce is reshaping e-commerce with its flexible, composable platform, integrating AI and data optimization to meet the evolving needs of B2C and B2B retailers in 2024 and beyond.
Spain's E-Commerce Evolution: Adigital's New Observatory & Digital Economy Ambitions
Discover how Adigital's Electronic Commerce Observatory and Spain's digital economy goals are shaping the future of e-commerce in Spain, driving SME growth and innovation.
What are the NRF Trends for 2024 Covered at the Big Show?
Explore the top retail trends for 2024 from the NRF Agenda, highlighting AI, omnichannel retailing, sustainability, and more. Discover how these trends are shaping the future of retail.
Arreoblue: Unlock Retail AI for Marketing & Sales
Guest article from Arreoblue : In an increasingly digital world, retailers face pressures from online/offline competitors and digital transformation. However, the foundation of impactful AI solutions...
Upp.AI-Powered eCommerce Solution Attracts $10M Seed Investment, Set to Redefine Retail Landscape
Upp. secured $10 million in Seed funding led by Bonfire Ventures for its AI-powered ecommerce tool, which helps retailers grow online sales and optimise ad spend.
Daniel Zhang Steps Down as Alibaba CEO to Focus on Cloud Business
Introduction: In a surprising move, Alibaba's chief executive and chairman, Daniel Zhang, has announced that he will be stepping down from his role later this year. Zhang, who joined Alibaba in 2007,...
Dolby Pop-Up: AI & The Instagrammable Store
Here is a question for you, Does technology and Artificial Intelligence(AI) belong in the, Store Experience of the Future? Today I was due to be flying to Seattle to present on AI in Retail & the...
McKinsey: Digital Reinvention & AI in Retail
A rockstar marketing guru (my wife), having just read a short piece I had written on how the Amazon Digital Ledger (Blockchain) would end life as we know it, recommend that I read The Case for...
Amazon's AI: Retail's Post-Digital Future Revealed
A rockstar marketing guru (my wife), having just read a short piece I had written on how the Amazon Digital Ledger (Blockchain) would end life as we know it, recommend that I read The Case for...
Digital Transcendence
The connection and evolution of the physical world into the digital age Let’s start with a premise, taken from Zero to One, by Peter Thiel and Blake Masters “Every moment in business only happens...
Browse Digital Transformation by Desk
Every story in this hub sits on one of our reporting desks. Pick the beat you follow.
Digital Transformation Archive
25 reports, month by month. Open a month to see everything we published.
About Digital Transformation
Retail digital transformation is no longer an IT project. It is a survival strategy — and the retailers who treated it as anything less are learning that lesson in declining margins and lost market share.
This hub covers retail digital transformation at the strategic level: how legacy retailers are rebuilding their technology stacks, how organisational change management separates successful transformations from expensive failures, and how the integration of AI, cloud infrastructure, and real-time data is redrawing competitive lines across the industry.
Coverage includes cloud migration in retail, retail ERP modernisation, headless commerce architecture, data platform strategy, and the leadership decisions that determine whether a transformation programme delivers ROI or becomes a cautionary case study. We pay particular attention to the human dimension — the cultural and organisational shifts that technology alone cannot drive.
Our reporting draws on executive interviews, conference keynotes, and analyst perspectives from across the US, UK, and European retail markets — updated daily.
Evidence from our interviews
First-party reporting from executives working on this directly.
- Nagarro retail leadershipNagarro on moving from products to ecosystemsPlatform thinking replacing point-solution roadmaps.Read the interview
- ASOS, Nestlé and L'Oréal executivesASOS, Nestlé and L'Oréal on making AI workOperating model changes that make AI stick.Read the interview
- Abercrombie & Fitch leadershipAbercrombie on its digital turnaroundReplatforming as the base layer of the recovery.Read the interview
Interested in owning the Digital Transformation category?
Reach retail decision-makers actively researching digital transformation.