Omnichannel Retail
Unified commerce strategies bridging online and offline retail — from BOPIS to phygital experiences and AI-powered inventory orchestration.
Last updated 17 April 2026
Jump to all 7 articlesLatest Omnichannel Retail Articles
Retail Is Losing Billions to Fragmentation. Salesforce, Celigo, Block, and Extend Explain Why
Retail leaders from Salesforce, Celigo, Block, and Extend explain how fragmentation is costing billions and how unified commerce and AI can fix it.
Retail Media's Power Pivot: Outcomes, Not Impressions
Retail media's next phase is outcomes. Inside Home Depot-Behr and Kroger-Google moves that tie ads to carts and crush ROAS with ROMO.
A Shift You Can't Ignore: Inside Retail's Changing Consumer Mindset
At Shoptalk Spring 2026, new research reveals consumers are fundamentally rewiring how they shop, spend, and decide — with ~40% preferring saving over spending.
Customer Journey Trends Defining Retail in 2026
The way people shop has fundamentally changed. Today's consumers move fluidly between platforms, blending online discovery, in-store experiences, and AI-driven interactions into a single, continuous journey.
Ahold Delhaize: Adapting to New Consumer Demands with Value, Quality, and Convenience
Ahold Delhaize is revolutionizing its grocery operations by prioritizing value, quality, and convenience through data-driven strategies, an omnichannel approach, and AI-powered tools.
Myer's Strategic Revival: Pioneering Customer-Centric Retail Innovation
Myer has successfully revitalized its business by pivoting to a customer-centric model, integrating technology, and optimizing its omnichannel strategy, leading to significant financial and customer engagement improvements.
How Does Kingfisher, Abercrombie Fitch, JD Sports Build Cross-Channel Consistency
Retail leaders from Kingfisher, Abercrombie & Fitch, and JD Group reveal strategies for achieving cross-channel consistency through organizational adjustments, technology, and data-driven agility.
About Omnichannel Retail
Omnichannel retail is the strategic imperative for every major retailer in 2026. The distinction between online and offline commerce has collapsed - customers expect to browse on their phone, try on in store, order via voice assistant, and return through whichever channel is most convenient. Retailers that still operate channels as separate businesses are losing ground to those that have built truly unified experiences.
The omnichannel leaders in 2026 share common characteristics: a single view of inventory across all channels, AI-driven allocation that positions stock where it is most likely to sell, and seamless customer identity resolution that connects online behaviour with in-store visits. Technologies like RFID, real-time inventory APIs, and ship-from-store capabilities have matured from pilot projects into operational necessities. Meanwhile, the rise of live commerce, social shopping, and conversational AI is adding new channels that must be integrated into already complex ecosystems.
This hub covers how brands are unifying their digital and physical channels into seamless customer experiences. From buy-online-pick-up-in-store innovations to AI-driven inventory allocation, real-time personalisation across touchpoints, and the rise of phygital retail, we track the strategies that are winning the unified commerce race. Whether you are a department store, a grocery chain, or a DTC brand expanding into physical retail, this is your guide to omnichannel excellence.
Evidence from our interviews
First-party reporting from executives working on this directly.
- Nagarro retail leadershipNagarro on moving from products to ecosystemsEcosystem architecture is what makes channel-agnostic service work.Read the interview
- Stuart Haselden, Arc'teryxArc'teryx on growing 5x without betting on AIA counterweight to technology-first growth narratives.Read the interview
- Kaufland Global MarketplaceKaufland on one-click European marketplace expansionMarketplace as a cross-border expansion route.Read the interview
- Best Buy supply chain leadershipBest Buy on supply chain strategyStores as forward-deployed fulfilment nodes.Read the interview
- Foot Locker leadershipFoot Locker on unified commerceSingle inventory pool across stores and digital.Read the interview
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