Agentic Commerce
How autonomous AI agents are reshaping shopping — from discovery to checkout — without human intervention. If you have ever asked "what is agentic commerce?" or searched for agentic commerce explained, this is the definitive hub tracking the shift from human-led to agent-led retail transactions.
Last updated 17 April 2026
Jump to all 11 articlesLatest Agentic Commerce Articles
Retail Is Losing Billions to Fragmentation. Salesforce, Celigo, Block, and Extend Explain Why
Retail leaders from Salesforce, Celigo, Block, and Extend explain how fragmentation is costing billions and how unified commerce and AI can fix it.
A Shift You Can't Ignore: Inside Retail's Changing Consumer Mindset
At Shoptalk Spring 2026, new research reveals consumers are fundamentally rewiring how they shop, spend, and decide — with ~40% preferring saving over spending.
Customer Journey Trends Defining Retail in 2026
The way people shop has fundamentally changed. Today's consumers move fluidly between platforms, blending online discovery, in-store experiences, and AI-driven interactions into a single, continuous journey.
Is Digital Dead? South Ealing Tube Reveals Retail Truth
Yes, the title may be a little clickbait but you’re here, so please give me a brief "virtual" minute to explain. On my morning walk to South Ealing Tube station (pictured above) I am constantly...
The Recipe for Revenue
What do you get when you multiply approximately 30 million commissioned in-store associates with 2.1Bn smart phone users and square root the $28Trn retail market? A recipe for revenue. In a world...
Qualcomm CEO Cristiano R. Amon Unveils AI Everywhere Strategy at Web Summit
Cristiano R. Amon, CEO of Qualcomm, unveils the AI Everywhere vision at Web Summit 2026, showcasing how agent-centric AI, personal AI devices, and edge computing are transforming technology and human interactions.
When Robots Take Over Retail: The Dawn of a New Conversational Commerce Era
It's no secret that the landscape of retail commerce has been undergoing profound changes in recent years, accelerating towards a world where technology, particularly artificial intelligence (AI),...
How LVMH Is Using AI to Strengthen Humanity, Creativity, and Luxury Experience
At NRF, LVMH leaders Gonzague de Pirey and Soumia Hadjali shared how artificial intelligence is being deployed to elevate creativity, craftsmanship, and client relationships across luxury. Their approach prioritizes humanity, trust, and long-term brand desire over efficiency alone.
Ralph Lauren and Microsoft Celebrate 25 Years of Innovation Shaping the Future of Luxury Retail
Discover how Ralph Lauren and Microsoft are transforming luxury retail through AI, personalization, and a 25 year partnership focused on heritage, innovation, and customer experience.
Frasers Group & Microsoft Tackle AI-Native Retail
As AI reshapes how consumers discover and buy products, leaders from Frasers Group and Microsoft share how retailers can adapt to agentic commerce and AI-native shoppers.
The Rise of Agentic Commerce and What AI Means for the Future of Shopping
At NRF, leaders from PayPal, Home Depot, and Wayfair discussed the rise of agentic commerce and what AI means for the future of shopping. The panel explored trust, merchant control, and how retailers should prepare for AI-driven discovery and transactions.
About Agentic Commerce
Agentic commerce represents the next frontier of retail technology, where AI agents autonomously browse, compare, negotiate, and purchase on behalf of consumers. This is not a distant future scenario - it is happening now, as millions of consumers use AI assistants to research products, compare prices, and make purchasing decisions with minimal human intervention.
The rise of agentic commerce in 2026 is driven by the rapid advancement of large language models and multi-modal AI systems that can understand product images, read reviews, interpret specifications, and execute transactions. OpenAI's Operator, Google's Project Mariner, and a growing ecosystem of shopping-specific AI agents are creating a new layer between consumers and retailers - one where the "customer" may be an algorithm rather than a human. For retailers, this shift demands fundamental changes to how product information is structured, how APIs are designed, and how pricing strategies account for machine-speed comparison shopping.
This pillar tracks the rise of AI-native shoppers, autonomous purchasing agents, and the infrastructure retailers need to serve machine customers alongside human ones. We cover conversational commerce, AI-powered product discovery, autonomous B2B procurement, and the emerging standards for agent-to-agent commerce. For retail leaders, the question is no longer whether agentic commerce will disrupt their business - it is how quickly they can adapt their technology stack, content strategy, and competitive positioning to thrive in an agent-mediated marketplace.
Evidence from our interviews
First-party reporting from executives working on this directly.
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