Retail Personalization
Delivering individualized customer experiences through AI, data, and omnichannel strategies.
Personalization has evolved from a nice-to-have to a competitive necessity in retail. Modern consumers expect brands to understand their preferences, anticipate their needs, and deliver relevant experiences across every touchpoint. Our coverage explores the technology, strategy, and customer experience innovations driving the next generation of retail personalization.
Latest Retail Personalization Articles
Amazon´s Retail Media Journey: A Conversation with Colleen Aubrey
Colleen Aubrey discusses the evolution of retail media at Amazon, emphasizing its integration into the customer journey, strategic use of AI, and the need for a broader definition beyond traditional advertising.
What Is Kohl's New Bold Strategy to Capture Market Share?
Kohl's is implementing a bold new strategy focused on enhancing customer experience through partnerships like Sephora, diversifying product offerings, and simplifying value to reignite sales growth and boost its market position.
Pandora Unlocks AI Magic: Crafting Delightful Customer Journeys
Pandora is leveraging AI to revolutionize retail with personalized customer journeys. The company's VP of AI & Innovation, Baltazar Ozonek, emphasizes the importance of strong data foundations and a cohesive vision for successful AI implementation in retail.
The AI Revolution in Fashion Retail: Amazon's Innovative Approach
Amazon is leveraging AI to revolutionize fashion retail, enhancing customer experience with features like Rufus and personalized recommendations, while empowering brands and democratizing AI access.
What Is Kohl’s New Bold Strategy to Capture Market Share?
Kohl's is implementing a bold new strategy under Tom Kingsbury, focusing on enhancing customer experience, simplifying value, managing inventory, and strengthening its balance sheet, with Sephora partnership and diverse product offerings at its core.
Global Expansion Strategies of Valentino and Victoria's Secrets
Valentino and Victoria's Secret reveal their global expansion blueprints, emphasizing tailored experiences, omnichannel integration, strategic partnerships, improved logistics, and sustainability to drive international growth.