
Sundar Pichai's NRF Keynote Signals a New Era for AI-Powered Retail
Google CEO announces Universal Commerce Protocol and agent-led retail strategy at NRF 2026, positioning AI as the next foundational platform for commerce.
GenAI in retail
5 articles

Google CEO announces Universal Commerce Protocol and agent-led retail strategy at NRF 2026, positioning AI as the next foundational platform for commerce.

Salesforce and Google Cloud deepen their partnership to integrate Data Cloud and Google BigQuery, enabling businesses to leverage AI and data for personalized customer experiences and insights.

Generative AI is set to revolutionize the fashion industry, offering transformative potential from design and personalization to sustainability and economic growth, with an estimated increase of $150B-$275B in operating profits.

Generative AI is revolutionizing the fashion industry, offering immense potential for product design, content creation, and customer experience. This transformation comes with both opportunities for growth and significant challenges for brands to navigate.

Colleen Aubrey discusses the evolution of retail media at Amazon, emphasizing its integration into the customer journey, strategic use of AI, and the need for a broader definition beyond traditional advertising.