
Inside the Strategy Keeping Legacy Brands Relevant in Modern Retail
Leaders from 10 Corso Como, AWWG, Neuhaus, and BAIT share how innovation, collaborations, and brand discipline help legacy brands stay relevant across generations.
Coverage of luxury retail brands, strategies, and market trends
10 articles

Leaders from 10 Corso Como, AWWG, Neuhaus, and BAIT share how innovation, collaborations, and brand discipline help legacy brands stay relevant across generations.

Marco Garcia, CEO of Amouage, shares insights on luxury fragrance growth, digital innovation, and engaging younger consumers with authentic, high-quality experiences.

Shoptalk Luxury launches in Abu Dhabi, bringing global retail leaders together to explore luxury retail strategy, hospitality driven experiences, technology innovation, and evolving consumer behavior.

Derek Sulger, chairman of Shanghai Tang, reveals strategies for experiential luxury retail, catering to Asian consumers, and blending fashion, hospitality, and art for unforgettable brand experiences.

Michael Chalhoub, CEO of the Chalhoub Group, shares strategies for luxury retail growth in the Middle East, expanding Level Shoes to the US, and navigating market complexities.

Ira Kalish, Chief Global Economist at Deloitte, outlines how tariffs, artificial intelligence, demographics and global wealth trends are reshaping economic growth and influencing the future of luxury markets worldwide.

Daniel Herrmann, Managing Director of COS, shares how product excellence, disciplined brand building, and flagship store investment are fueling growth for the global fashion brand.

Lane Crawford is reimagining the department store model through independent designers, customer co-creation, and relationship-driven retail. Discover how the 175-year-old Hong Kong retailer is building the future of luxury commerce.

At Shoptalk Luxe, Victoria Beckham Beauty and Bremont shared how social listening drives real decisions - from on-site filters to hero products and customer-care trust moments. Here are the practical tactics that turn signals into sales.

At NRF, LVMH leaders Gonzague de Pirey and Soumia Hadjali shared how artificial intelligence is being deployed to elevate creativity, craftsmanship, and client relationships across luxury. Their approach prioritizes humanity, trust, and long-term brand desire over efficiency alone.