Live from the retail floor

The problem is almost always the same. The answer rarely is. Guilherme Maia Cardoso, Head of Ecommerce at Sonae Modelo / Continente, sat down with Ryan Hamburger, CCO of Instacart, at NRF Retail's Big Show Europe to talk through what it takes to build a seamless online-to-offline grocery experience, drawing on lessons from Europe, the US, Australia, Latin America, and the Middle East.

Everything online is easy to copy. That's exactly why Westwing went offline. Westwing CEO Andreas Hoerning shared the story at NRF Europe: how a digital-native retailer built its way into a premium design brand, and why physical stores became the hardest, and most defensible, part of that strategy.

Two brands, one word each for 2026: transparency and human connection. Neither mentioned technology first. At NRF Retail's Big Show Europe, Jesper Magnusson from ARKET and Laure Kruithof from Aroma-Zone unpacked what's actually driving growth in experiential retail, and it isn't the tech stack.

4 million transactions a day. Poland's biggest pizza seller. And it all started as a cost-cutting exercise. Tomasz Blicharski, Żabka Group's Chief Strategy & Development Officer and incoming CEO, opened Day 2 at NRF Retail's Big Show Europe by tracing how a corner store chain built on speed and low cost turned into one of Europe's most dynamic convenience ecosystems.

8 markets. 115% growth. Zero replatforms. How does a retailer scale that fast without ever ripping out its foundations? At NRF Europe, Eric Meulien from Al-Futtaim sat down with Lawrence Roycroft from KIBO Commerce to unpack five years of transformation, from a single market live in 2021 to eight countries across two continents today.