Two brands, one word each for 2026: transparency and human connection. Neither mentioned technology first. At

Two brands, one word each for 2026: transparency and human connection. Neither mentioned technology first. At NRF Retail's Big Show Europe, Jesper Magnusson from ARKET and Laure Kruithof from Aroma-Zone unpacked what's actually driving growth in experiential retail, and it isn't the tech stack.