Live from the retail floor

8 markets. 115% growth. Zero replatforms. How does a retailer scale that fast without ever ripping out its foundations? At NRF Europe, Eric Meulien from Al-Futtaim sat down with Lawrence Roycroft from KIBO Commerce to unpack five years of transformation, from a single market live in 2021 to eight countries across two continents today.

Nobody walks into an airport to shop. They're there to catch a flight. So how does a travel retailer make you stop and buy something anyway, across more than 50 countries, each with its own rules, timelines, and constraints? This is exactly what Charlotte Delmas, COO at Lagardère Travel Retail, got into at NRF Retail's Big Show Europe, sitting down with Lucy Barclay from Asana to talk through how the business coordinates store openings at that scale, and where AI actually fits into it.

Protect the magic. Modernise the rest. That's the whole philosophy behind Marks and Spencer Food's supply chain transformation, so how do you actually pull that off across 100% of a fresh range? At NRF Retail's Big Show Europe, M&S Food and RELEX Solutions broke down exactly how they did it. The "magic" is non-negotiable: the food innovation, the product quality, the high standards of animal welfare that shoppers already trust. Nobody wanted machine learning anywhere near that.

Our live coverage of NRF 2026 Europe begins on 15 September at 09:00 CEST. Follow this hub for minute-by-minute updates from Paris, Shorts from the show floor, and every Innovation Stage session as it happens.

Attending NRF 2026 Europe in Paris? You can submit questions for speakers directly on this hub - our team moderates and publishes answers throughout the show.

Paris becomes the European home of Retail's Big Show this September. Our earlier report on NRF's global expansion into Europe sets the scene for the 2026 edition.

Official partner: NRF 2026 Europe, Paris, 15-17 September - 30% off an All Access Pass with code ALEX30. Registration is open now.

Walmart, Home Depot, American Eagle, Best Buy and Ross reveal five new rules of US retail: convenience, culture, operational discipline and physical stores are converging.

Holland & Barrett is designing for the attention economy at EuroShop 2026, with punk-and-showbiz store design and Tesco concessions.

The Innovation Stage agenda for NRF 2026 Europe is set: 12 sessions across 15-17 September in Paris, featuring Starship Technologies, Topsort, Cartesian Systems, NeuCurrent and more. Full schedule with times on this hub.

Europe must close its AI gap, NRF Europe show director Annabelle Serres told RetailNews.ai ahead of the Paris debut. Read the full interview on RetailNews.ai.