8 markets. 115% growth. Zero replatforms. How does a retailer scale that fast without ever ripping out its fo

8 markets. 115% growth. Zero replatforms. How does a retailer scale that fast without ever ripping out its foundations? At NRF Europe, Eric Meulien from Al-Futtaim sat down with Lawrence Roycroft from KIBO Commerce to unpack five years of transformation, from a single market live in 2021 to eight countries across two continents today.