Everything online is easy to copy. That's exactly why Westwing went offline. Westwing CEO Andreas Hoerning sh

Everything online is easy to copy. That's exactly why Westwing went offline. Westwing CEO Andreas Hoerning shared the story at NRF Europe: how a digital-native retailer built its way into a premium design brand, and why physical stores became the hardest, and most defensible, part of that strategy.