The problem is almost always the same. The answer rarely is. Guilherme Maia Cardoso, Head of Ecommerce at Son

The problem is almost always the same. The answer rarely is. Guilherme Maia Cardoso, Head of Ecommerce at Sonae Modelo / Continente, sat down with Ryan Hamburger, CCO of Instacart, at NRF Retail's Big Show Europe to talk through what it takes to build a seamless online-to-offline grocery experience, drawing on lessons from Europe, the US, Australia, Latin America, and the Middle East.