Retail marketing strategies, advertising, and promotions
9 articles
The author explores investing in Seth Godin's altMBA program for digital leadership, highlighting its non-traditional approach and the value of continuous self-development in a rapidly changing corporate world.
The article discusses the importance of bold investment in digital transformation, highlighting that aggressive responses to digitization improve projected revenue and profit. It emphasizes utilizing AI tools for actionable insights and exceptional customer experiences in a post-digital world.
Meta and Albertsons are revolutionizing retail media through AI-driven personalization, strategic partnerships, and innovative experiences like gamification, significantly enhancing customer engagement and ROI.
Building a thriving retail community requires consistent effort and genuine engagement, focusing on inclusive values, engaging experiences, and authentic interactions to drive growth and loyalty.
Colleen Aubrey discusses the evolution of retail media at Amazon, emphasizing its integration into the customer journey, strategic use of AI, and the need for a broader definition beyond traditional advertising.
Co-op's Matt Hood details how the brand leverages its unique cooperative ethos, innovation, and membership model to stand out in the competitive retail landscape and foster loyalty.
Instacart is revolutionizing grocery advertising through retail media networks, offering grocers a new revenue stream and enabling even smaller businesses to compete with real-time measurable success.
In a world where instability and inflation seem intertwined, recent data offers a glimmer of hope. Grocery price inflation, a critical indicator of market health, has witnessed a consecutive decline...
Guest article from Arreoblue : In an increasingly digital world, retailers face pressures from online/offline competitors and digital transformation. However, the foundation of impactful AI solutions...
