Luxury
How LVMH Is Using AI to Strengthen Humanity, Creativity, and Luxury Experience
At NRF, LVMH leaders Gonzague de Pirey and Soumia Hadjali shared how artificial intelligence is being deployed to elevate creativity, craftsmanship, and client relationships across luxury. Their approach prioritizes humanity, trust, and long-term brand desire over efficiency alone.
Jan 22, 2026