Amazon AI Shopping by Text, Oura at Ulta | Jill Dvorak

Amazon's new AI shopping assistant turns order history into a chat. Jill Dvorak, SVP Content at NRF, on what it means, plus Sprouts, Ulta, Warby Parker and Depop.

Alex Rezvan, Host of The Retail Podcast, and Jill Dvorak, SVP Content at NRF, work through five US retail stories. Sprouts brings the clean beauty brand Well People into more than 500 stores, priced from $12 to $26. Ulta puts the Oura ring into beauty aisles. Warby Parker, which launched online in 2010 selling prescription glasses from $95, takes on Meta with Google smart glasses. Depop heads to campus to win Gen Z sellers.

00:00 Cold open

00:23 Five Things Friday, US edition

01:06 Amazon turns order history into chat-based shopping

02:43 Sprouts bets on clean beauty to grow the basket

04:34 Ulta brings Oura's smart ring into beauty aisles

06:39 Warby Parker takes on Meta with Google smart glasses

08:10 Depop goes to campus to win Gen Z sellers

11:33 Wrap

Join me at NRF 2027: Retail's Big Show in New York this January. I'm the Host of the Innovation Stage at the Innovators Showcase, all three days. Register and come say hello: https://nrfbigshow.nrf.com/register?utm_source=theretailpodcast&utm_medium=Podcast&utm_campaign=MK_BIGSHOW27