NRF 2027: Retail's Big Show
Big Show 2027 Agenda
Every session NRF has announced so far for the Big Show at the Javits Center in New York, from the Friday evening awards on 8 January to the final day on 12 January. Times are New York time, and NRF may still change them, so each session links to its official page.
114 sessions across five days
Register for NRF 2027Our coverage
Innovators Showcase
RetailNews.ai and The Retail Podcast will cover the Innovators Showcase, where Alex Rezvan hosts the Innovators Stage. NRF has not yet published the Innovators Stage line-up.
Agenda coming soon. We will list every Innovators Stage session here as soon as NRF announces it.
Keynotes and featured sessions
Our pick of the main-stage moments worth planning your days around.
Sunday Jan 10, 8:30am - 9:15am
Register to attendKeynote Session
NRF chairman's welcome: Moving fast forward togetherVusion Theater, Javits North, Level 5
Sunday Jan 10, 9:15am - 9:45am
Register to attendKeynote Session
Your intelligence. Your advantage: Redefining what’s possible in retailVusion Theater, Javits North, Level 5
Sunday Jan 10, 9:45am - 10:15am
Register to attendKeynote Session
Beyond the headlines: What consumers and commerce are telling us about retail’s futureVusion Theater, Javits North, Level 5
Sunday Jan 10, 10:45am - 11:15am
Register to attendFeatured Session
One store, infinite roles: Empowering the modern retail associateHP Stage, Javits North, Rm 411
Sunday Jan 10, 11:30am - 12:00pm
Register to attendFeatured Session
The next era of digital retail: From connected stores to adaptive experiencesHP Stage, Javits North, Rm 411
Sunday Jan 10, 12:15pm - 12:45pm
Register to attendFeatured Session
Wholesale, rewired: From connected commerce to agentic AIHP Stage, Javits North, Rm 411
Sunday Jan 10, 1:00pm - 1:30pm
Register to attendFeatured Session
Closing the AI execution gap in store operations with Ulta BeautyHP Stage, Javits North, Rm 411
Sunday Jan 10, 1:45pm - 2:15pm
Register to attendFeatured Session
Building scalable, secure, and cost-efficient agentic AI solutions with frontier & open-source modelsInsider One Stage, Javits North
Sunday Jan 10, 2:45pm - 3:15pm
Register to attendKeynote Session
Leading an icon into the future: A conversation with Levi Strauss & Co. President and CEO Michelle GassVusion Theater, Javits North, Level 5
Sunday Jan 10, 3:15pm - 3:45pm
Register to attendKeynote Session
One Walmart, many markets: Leading the next era of retailVusion Theater, Javits North, Level 5
Sunday Jan 10, 3:45pm - 4:15pm
Register to attendKeynote Session
Target’s next chapter: Turning strategy into growthVusion Theater, Javits North, Level 5
Sunday Jan 10, 4:15pm - 4:45pm
Register to attendKeynote Session
Think global, win local: What a decade of transformation tells us about the future of retailVusion Theater, Javits North, Level 5
Monday Jan 11, 8:30am - 9:15am
Register to attendMonday Jan 11, 9:15am - 9:45am
Register to attendKeynote Session
Moving fast forward: A fireside chat with Jay Schottenstein, NRF 2027 Visionary Award recipientVusion Theater, Javits North, Level 5
Monday Jan 11, 9:45am - 10:15am
Register to attendMonday Jan 11, 10:45am - 11:15am
Register to attendFeatured Session
No second chances - making your catalog legible to the AI economyHP Stage, Javits North, Rm 411
Monday Jan 11, 11:30am - 12:00pm
Register to attendFeatured Session
The password is you: Why identity is the next frontier in retail and beyondHP Stage, Javits North, Rm 411
Monday Jan 11, 12:15pm - 12:45pm
Register to attendFeatured Session
From Discovery to Delivery: Building trust across every retail touchpointHP Stage, Javits North, Rm 411
Monday Jan 11, 1:00pm - 1:30pm
Register to attendMonday Jan 11, 1:45pm - 2:15pm
Register to attendMonday Jan 11, 2:45pm - 3:15pm
Register to attendMonday Jan 11, 3:15pm - 3:45pm
Register to attendMonday Jan 11, 3:45pm - 4:15pm
Register to attendKeynote Session
Leading through reinvention: The Victoria's Secret transformationVusion Theater, Javits North, Level 5
Tuesday Jan 12, 8:45am - 9:15am
Register to attendKeynote Session
Building enduring brands: Leadership and growth at J.Crew GroupVusion Theater, Javits North, Level 5
Tuesday Jan 12, 9:15am - 9:45am
Register to attendKeynote Session
The future of fashion retail: Staying true, moving forwardVusion Theater, Javits North, Level 5
Tuesday Jan 12, 9:45am - 10:15am
Register to attendKeynote Session
The next retail revolution: Marc Lore on rebuilding commerce around the consumerVusion Theater, Javits North, Level 5
Tuesday Jan 12, 10:45am - 11:15am
Register to attendFeatured Session
Marketing makeover: What e.l.f. Beauty can teach us about agentic marketingHP Stage, Javits North, Rm 411
Tuesday Jan 12, 11:30am - 12:00pm
Register to attendFeatured Session
Beyond the storefront: Keeping the customer connection across every channelHP Stage, Javits North, Rm 411
Tuesday Jan 12, 12:15pm - 12:45pm
Register to attendTuesday Jan 12, 1:00pm - 1:30pm
Register to attendFeatured Session
The next era of the website: How owned channels became the gateway to agentic, hyper-personalized experiencesHP Stage, Javits North, Rm 411
Tuesday Jan 12, 2:00pm - 2:30pm
Register to attendKeynote Session
From reset to reinvention: Defining the future of luxury retail experiencesVusion Theater, Javits North, Level 5
Tuesday Jan 12, 2:30pm - 3:00pm
Register to attendKeynote Session
Closing Keynote: A presentation by Next Era Institute Executive Director Mitch JoelVusion Theater, Javits North, Level 5
Full agenda
Friday, January 8
6:00pm - 10:00pm
Register to attend
Saturday, January 9
8:30am - 6:30pm
Register to attend10:00am - 2:00pm
Register to attendSpecial Program
Retail store tours12:30pm - 2:30pm
Register to attendSpecial Program
Retail store tours3:00pm - 5:00pm
Register to attendSpecial Program
Retail store tours5:30pm - 7:00pm
Register to attend
Sunday, January 10
7:45am - 8:30am
Register to attend7:45am - 5:00pm
Register to attend8:30am - 9:15am
Register to attendKeynote Session
NRF chairman's welcome: Moving fast forward togetherVusion Theater, Javits North, Level 5
9:00am - 5:00pm
Register to attend9:15am - 9:45am
Register to attendKeynote Session
Your intelligence. Your advantage: Redefining what’s possible in retailVusion Theater, Javits North, Level 5
9:15am - 10:00am
Register to attendExhibitor Big Ideas
Exhibitor Big Ideas session produced by Retail InsightExhibitor Big Ideas Stage 1
9:30am - 10:00am
Register to attendExhibitor Big Ideas
Beyond automation: Building a self-improving CX operationExhibitor Big Ideas Stage 1
9:45am - 10:15am
Register to attendKeynote Session
Beyond the headlines: What consumers and commerce are telling us about retail’s futureVusion Theater, Javits North, Level 5
10:15am - 10:45am
Register to attend10:15am - 12:15pm
Register to attend10:30am - 11:00am
Register to attendAI Stage
Beyond the pilot: What it actually takes to make AI real at scaleAI Stage by Klaviyo, Expo, Level 1
10:45am - 11:15am
Register to attendFeatured Session
One store, infinite roles: Empowering the modern retail associateHP Stage, Javits North, Rm 411
11:00am - 11:30am
Register to attendExhibitor Big Ideas
Exhibitor Big Ideas session produced by Locus RoboticsExhibitor Big Ideas Stage 1
11:00am - 2:00pm
Register to attendNetworking Event
Food Truck Alley & food court11:15am - 11:45am
Register to attend11:30am - 12:00pm
Register to attendFeatured Session
The next era of digital retail: From connected stores to adaptive experiencesHP Stage, Javits North, Rm 411
11:45am - 12:15pm
Register to attend12:15pm - 12:45pm
Register to attendFeatured Session
Wholesale, rewired: From connected commerce to agentic AIHP Stage, Javits North, Rm 411
12:15pm - 12:45pm
Register to attendAI Stage
The agentic retail enterprise: From unified data foundation to autonomous operationsAI Stage by Klaviyo, Expo, Level 1
12:30pm - 2:30pm
Register to attend1:00pm - 1:20pm
Register to attend1:00pm - 1:30pm
Register to attend1:00pm - 1:30pm
Register to attendFeatured Session
Closing the AI execution gap in store operations with Ulta BeautyHP Stage, Javits North, Rm 411
1:20pm - 1:40pm
Register to attend1:30pm - 2:00pm
Register to attend1:45pm - 2:15pm
Register to attendFeatured Session
Building scalable, secure, and cost-efficient agentic AI solutions with frontier & open-source modelsInsider One Stage, Javits North
1:50pm - 2:10pm
Register to attend2:00pm - 3:00pm
Register to attend2:10pm - 2:30pm
Register to attend2:45pm - 3:15pm
Register to attendKeynote Session
Leading an icon into the future: A conversation with Levi Strauss & Co. President and CEO Michelle GassVusion Theater, Javits North, Level 5
3:15pm - 3:45pm
Register to attend3:15pm - 3:45pm
Register to attendKeynote Session
One Walmart, many markets: Leading the next era of retailVusion Theater, Javits North, Level 5
3:15pm - 7:30pm
Register to attend3:45pm - 4:15pm
Register to attendKeynote Session
Target’s next chapter: Turning strategy into growthVusion Theater, Javits North, Level 5
4:00pm - 4:30pm
Register to attendExhibitor Big Ideas
Exhibitor Big Ideas Session produced by Chargeback GurusExhibitor Big Ideas Stage 1
4:00pm - 5:00pm
Register to attend4:15pm - 4:45pm
Register to attendKeynote Session
Think global, win local: What a decade of transformation tells us about the future of retailVusion Theater, Javits North, Level 5
5:30pm - 7:30pm
Register to attendNetworking Event
Retail's CIO Party
Monday, January 11
7:45am - 8:30am
Register to attend7:45am - 5:00pm
Register to attend8:30am - 9:15am
Register to attend9:00am - 5:00pm
Register to attend9:15am - 9:45am
Register to attendKeynote Session
Moving fast forward: A fireside chat with Jay Schottenstein, NRF 2027 Visionary Award recipientVusion Theater, Javits North, Level 5
9:15am - 10:00am
Register to attendExhibitor Big Ideas
Exhibitor Big Ideas session produced by Impact AnalyticsExhibitor Big Ideas Stage 2
9:45am - 10:15am
Register to attend10:15am - 10:45am
Register to attend10:15am - 12:15pm
Register to attend10:30am - 11:00am
Register to attend10:45am - 11:15am
Register to attendFeatured Session
No second chances - making your catalog legible to the AI economyHP Stage, Javits North, Rm 411
11:00am - 11:30am
Register to attendExhibitor Big Ideas
Decide faster. Decide smarter. Decide together. The AI era of retail has arrived.Exhibitor Big Ideas Stage 1
11:00am - 2:00pm
Register to attendNetworking Event
Food Truck Alley & food court11:15am - 11:45am
Register to attendAI Stage
Throw out the playbook: What AI-powered marketing actually looks like nowAI Stage by Klaviyo, Expo, Level 1
11:30am - 12:00pm
Register to attendFeatured Session
The password is you: Why identity is the next frontier in retail and beyondHP Stage, Javits North, Rm 411
11:45am - 12:15pm
Register to attendExhibitor Big Ideas
RELEX \| From pilot to production: Scaling AI planning across the enterpriseExhibitor Big Ideas Stage 1
12:15pm - 12:45pm
Register to attendFeatured Session
From Discovery to Delivery: Building trust across every retail touchpointHP Stage, Javits North, Rm 411
12:15pm - 12:45pm
Register to attendAI Stage
AI-assisted to AI-powered: Retail's biggest opportunity isn't another AI use caseAI Stage by Klaviyo, Expo, Level 1
12:30pm - 1:15pm
Register to attendExhibitor Big Ideas
From data to possibility: Rethinking the customer experience in the age of AIExhibitor Big Ideas Stage 1
12:30pm - 2:30pm
Register to attend1:00pm - 1:20pm
Register to attend1:00pm - 1:30pm
Register to attend1:00pm - 1:30pm
Register to attend1:20pm - 1:40pm
Register to attend1:30pm - 2:00pm
Register to attend1:45pm - 2:15pm
Register to attend1:50pm - 2:10pm
Register to attend2:10pm - 2:30pm
Register to attend2:15pm - 2:45pm
Register to attendAI Stage
Built to win: How infrastructure separates AI-ready retailers from the restAI Stage by Klaviyo, Expo, Level 1
2:15pm - 3:00pm
Register to attendExhibitor Big Ideas
Modernizing the frontline: Reimagining the store associate experience with WorkdayExhibitor Big Ideas Stage 1
2:45pm - 3:15pm
Register to attend3:15pm - 3:45pm
Register to attend3:15pm - 3:45pm
Register to attend3:30pm - 4:00pm
Register to attend3:45pm - 4:15pm
Register to attendKeynote Session
Leading through reinvention: The Victoria's Secret transformationVusion Theater, Javits North, Level 5
4:00pm - 4:30pm
Register to attendExhibitor Big Ideas
The store Is talking: Turning frontline activity into real-time retail intelligenceExhibitor Big Ideas Stage 1
4:00pm - 5:00pm
Register to attend4:30pm - 11:00pm
Register to attend5:30pm - 7:30pm
Register to attendSpecial Program
Retail store tours5:30pm - 7:30pm
Register to attendNetworking Event
Retail’s Digital & Marketing Executives Party8:00pm - 10:00pm
Register to attend
Tuesday, January 12
8:00am - 8:45am
Register to attend8:00am - 3:00pm
Register to attend8:45am - 9:15am
Register to attendKeynote Session
Building enduring brands: Leadership and growth at J.Crew GroupVusion Theater, Javits North, Level 5
9:00am - 4:00pm
Register to attend9:15am - 9:45am
Register to attend9:15am - 9:45am
Register to attendKeynote Session
The future of fashion retail: Staying true, moving forwardVusion Theater, Javits North, Level 5
9:45am - 10:15am
Register to attendKeynote Session
The next retail revolution: Marc Lore on rebuilding commerce around the consumerVusion Theater, Javits North, Level 5
10:15am - 11:00am
Register to attend10:15am - 12:15pm
Register to attend10:30am - 11:00am
Register to attendAI Stage
The invisible margin: How AI is quietly rewriting the economics of every transactionAI Stage by Klaviyo, Expo, Level 1
10:30am - 1:30pm
Register to attend10:45am - 11:15am
Register to attendFeatured Session
Marketing makeover: What e.l.f. Beauty can teach us about agentic marketingHP Stage, Javits North, Rm 411
11:15am - 11:45am
Register to attend11:30am - 12:00pm
Register to attendFeatured Session
Beyond the storefront: Keeping the customer connection across every channelHP Stage, Javits North, Rm 411
11:30am - 12:30pm
Register to attend11:30am - 1:30pm
Register to attendNetworking Event
Food Truck Alley & food court12:15pm - 12:45pm
Register to attend12:15pm - 12:45pm
Register to attendAI Stage
When AI tells us what customers want, can the supply chain deliver?AI Stage by Klaviyo, Expo, Level 1
1:00pm - 1:20pm
Register to attend1:00pm - 1:30pm
Register to attendFeatured Session
The next era of the website: How owned channels became the gateway to agentic, hyper-personalized experiencesHP Stage, Javits North, Rm 411
1:00pm - 1:45pm
Register to attend1:20pm - 1:40pm
Register to attend1:50pm - 2:10pm
Register to attend2:00pm - 2:30pm
Register to attend2:00pm - 2:30pm
Register to attendKeynote Session
From reset to reinvention: Defining the future of luxury retail experiencesVusion Theater, Javits North, Level 5
2:10pm - 2:30pm
Register to attend2:30pm - 3:00pm
Register to attendKeynote Session
Closing Keynote: A presentation by Next Era Institute Executive Director Mitch JoelVusion Theater, Javits North, Level 5
2:45pm - 3:15pm
Register to attend5:30pm - 7:30pm
Register to attendSpecial Program
Retail store tours
Source: the official NRF Big Show agenda, checked 5 November 2026.