From the Super Bowl to Shinjuku
Three dispatches from the ground - on AI finally leaving the slide deck, the $10 million ad that never ends, and why the high street isn't dying. It's just being redesigned for a different species of shopper.
In This Edition
- Beyond the Hype - Super Bowl, AI, and the Death of the Theory Phase
- The Great Retail Recalibration - 5 Lessons from the Frontlines of APAC
- The Future of the High Street - From Transactional to Experiential
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