The Architecture of Extraordinary Experience

How the World's Leading Luxury Brands Craft Moments That Last Forever

Featuring Michael Ward (Managing Director, Harrods), Anne Azais De Vergeron (CEO, Repossi), and Michael Grieve (Chief Brand Officer, Jumeirah).

In the ever-evolving world of luxury, the product alone is no longer the differentiator—it is the experience that surrounds it. At Shoptalk Luxe, three leaders from retail, high jewelry, and luxury hospitality came together for a candid conversation about what it truly takes to create exceptional, lasting experiences for the world's most discerning consumers.

Product First, Experience Always

Michael Ward set the tone with an uncompromising principle: "Experience never makes up for weak product. It's there to amplify the experience that the customer has through every interface with the brand."

Ward emphasized that the foundation of luxury must always rest on the core values of creativity and artisan craftsmanship...