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    Nobody walks into an airport to shop. They're there to catch a flight. So how does a travel retailer make you

    AR

    Alex Rezvan

    Founder, RetailNews.ai

    Nobody walks into an airport to shop. They're there to catch a flight. So how does a travel retailer make you stop and buy something anyway, across more than 50 countries, each with its own rules, timelines, and constraints? This is exactly what Charlotte Delmas, COO at Lagardère Travel Retail, got into at NRF Retail's Big Show Europe, sitting down with Lucy Barclay from Asana to talk through how the business coordinates store openings at that scale, and where AI actually fits into it.