Arket framed the shift more bluntly: retail is moving from transactional to relational. Their answer to "how d

Arket framed the shift more bluntly: retail is moving from transactional to relational. Their answer to "how do you get customers to come back?" wasn't a loyalty programme, it was human connection. Every point of sale is a point of relationship, they said, and the goal isn't fighting for shelf space, it's earning a place in the customer's everyday life. Both brands use technology, but neither treats it as the main character. As Arket put it, tech that doesn't have clear value doesn't support the experience, it distracts from it.