NRF Big Show
Comprehensive coverage of retail's biggest annual conference — keynotes, trends, and technology.
About NRF Big Show
The NRF Big Show is the world's largest retail conference and expo, drawing 40,000+ attendees to New York City's Javits Center each January. Organised by the National Retail Federation, it brings together CEOs, technologists, and investors to explore the forces shaping modern commerce.
Retailnews.ai provides on-the-ground and real-time coverage including keynote recaps, executive interviews, technology spotlights, and trend analysis. Our editorial team distils the most important announcements so you can stay informed whether you attended in person or followed from afar.
Be the presenting sponsor of our NRF Big Show coverage
Reach thousands of retail decision-makers during peak event interest.
Latest Coverage
Qualcomm CEO Cristiano R. Amon Unveils AI Everywhere Strategy at Web Summit
Cristiano R. Amon, CEO of Qualcomm, unveils the AI Everywhere vision at Web Summit 2026, showcasing how agent-centric AI, personal AI devices, and edge computing are transforming technology and human interactions.
Best Buy's Supply Chain Transformation: Data, Culture and AI at Scale
Best Buy's Chief Supply Chain Officer Mark Irvin explains how data, digital twins and partnerships are reshaping its North American logistics network. From AI driven sourcing to zero waste distribution centers, here is how the $42 billion retailer is building a smarter supply chain.
Gary Vaynerchuk on Winning Attention in an Interest Driven Retail World
In a conversation with Christopher Zara, Gary Vaynerchuk breaks down how attention, relevance, and social commerce are reshaping retail success.
Target and OpenAI Reveal How Retail Will Shift From "Using AI" to "Running on AI" in 2026
At NRF 2026, Target CTO Prat Vemana and OpenAI's Ashley Kramer share how AI is transforming retail through conversational search, agentic AI, team member productivity, and vendor automation.
NRF Keynote: Gymshark Ben Francis on Building the Next Generation of Retail Brands
NRF keynote speakers Emma Grede and Ben Francis explain how agentic AI, customer trust, and disciplined focus are driving the next era of retail growth.
Ulta Beauty CEO Kecia Steelman on Leadership, Loyalty, and the Future of Beauty Retail
At NRF, Ulta Beauty CEO Kecia Steelman outlines the Ulta Beauty Unleashed strategy, loyalty evolution, AI adoption, and global expansion.
Reinventing Retail for AI-Native Shoppers
As AI reshapes how consumers discover and buy products, leaders from Frasers Group and Microsoft share how retailers can adapt to agentic commerce and AI-native shoppers.
Marine Layer's Patch Bar Shows Why Customisation Is Becoming Core to Modern Retail
At an underground New York event, Marine Layer's Patch Bar offered a live example of how customisation is moving from novelty to the heart of retail experience.
Sundar Pichai's NRF Keynote Signals a New Era for AI-Powered Retail
Google CEO announces Universal Commerce Protocol and agent-led retail strategy at NRF 2026, positioning AI as the next foundational platform for commerce.
Michael Rubin at NRF on How Fanatics Is Reinventing Sports Commerce
At NRF, Fanatics Founder and CEO Michael Rubin outlined how the company is scaling a multi-billion-dollar sports commerce platform while operating like a startup. From licensed merchandise and collectibles to sports betting and a new fan-focused credit card, Rubin detailed how Fanatics plans to redefine the business of sports.

How FairPrice Group Is Redefining Grocery Retail With AI and Omnichannel Innovation
FairPrice Group is redefining grocery retail by combining AI, omnichannel innovation, and social purpose. At NRF, CEO Vipul Chawla explains how technology is making stores more human, profitable, and future-ready.

How LVMH Is Using AI to Strengthen Humanity, Creativity, and Luxury Experience
At NRF, LVMH leaders Gonzague de Pirey and Soumia Hadjali shared how artificial intelligence is being deployed to elevate creativity, craftsmanship, and client relationships across luxury. Their approach prioritizes humanity, trust, and long-term brand desire over efficiency alone.

NRF BIG SHOW USA
NRF is in less than 2 Days and who better to plan this years Big Show with then Jill Dvorak, MBA from NRF to unpack how the team is building the 2026 global theme “The Next Now” into every part of the show – from the AI content to how sessions actually run.

Burberry at NRF 2025: Innovation Meets Luxury
Burberry at NRF 2025 showcased how luxury and innovation can merge, integrating AI for personalization, sustainable practices, and advanced retail technology to redefine the future of luxury retail.

NRF's Global Retail Revolution: Big Show Hits Europe
NRF is launching "Retail's Big Show Europe" in partnership with Comexposium, rebranding Paris Retail Week to bring a new global retail event to Paris in September 2025.

The Evolution of Retail: Insights from Steve Dennis at NRF Singapore
Steve Dennis shares insights on retail evolution, emphasizing the need for bold leadership and swift adaptation to consumer demands and technology to avoid irrelevance.

Retail's Big Show Asia Pacific: A Confluence of Visionaries and Innovators
NRF 2024: Retail's Big Show Asia Pacific gathers global retail leaders to discuss digital customer experiences, luxury retail strategies, and future innovations in AI, AR/VR, and data analytics.

How Can NRF APAC 2024 Fast-Track Your Retail Success?
NRF APAC 2024 in Singapore promises to be a pivotal event for retail innovation, fostering networking, global insights, and showcasing cutting-edge technology to fast-track success and expand into the Asia-Pacific market.

AI Dominates NRF 2024: Retail's Future Unveiled with Arreoblue
AI is dominating NRF 2024, reshaping retail by enhancing customer experiences, optimizing supply chains, and driving sustainability. It's an imperative for the industry's future.

What are the NRF Trends for 2024 Covered at the Big Show?
Explore the top retail trends for 2024 from the NRF Agenda, highlighting AI, omnichannel retailing, sustainability, and more. Discover how these trends are shaping the future of retail.
Sponsored content opportunity
Learn more