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Stay ahead of retail marketing trends with coverage of brand campaigns, loyalty programmes, CRM innovation and the strategies retailers use to acquire, engage and retain customers in an increasingly competitive landscape.
Latest Marketing Articles
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Dunnhumby: Retail Media Has a Shopper Problem
New Dunnhumby research across 3,000 US and UK grocery shoppers finds 91% will share transactional data for real value, and that relevance, trust and in-store media now decide retail media's next phase of growth.
M&S, Aldi and Holland & Barrett Reveal Retail's Growth Strategy
From destination flagship stores to experiential activations and culturally relevant marketing, the UK's leading retailers are proving that growth today depends on creating experiences customers want to be part of, not simply transactions they need to make.
Wimbledon, Naomi Osaka and World Cup Campaigns Reveal a New Playbook for Modern Marketing
From creator-led storytelling to cultural relevance, brands are finding that authenticity is becoming more valuable than sponsorship alone.
Coca-Cola, P&G, Coty, RMS Beauty: Retail Media Must Break Its Silo
At Shoptalk Europe 2026, leaders from Coca-Cola, Procter & Gamble, Coty and RMS Beauty argued retail media's next phase depends on consumer-first strategy, cross-functional planning and measurable business outcomes - not more ad inventory.
Retail Media's Power Pivot: Outcomes, Not Impressions
Retail media's next phase is outcomes. Inside Home Depot-Behr and Kroger-Google moves that tie ads to carts and crush ROAS with ROMO.
Innovative Approaches to Marketing Across the Customer Journey
Key insights from Shoptalk Spring 2026 on how Lowe's, Quip, and Bucherer are rethinking brand, AI, loyalty, and omnichannel marketing across the customer journey.
How SNIPES and PSG Turn Cultural Alignment Into Retail Growth
SNIPES and Paris Saint Germain are redefining retail partnerships through culture, community and authenticity. CEO Dennis Schröder explains why relevance matters more than reach in modern brand strategy.
Why Social Intelligence Is Now Business Intelligence for Retail Leaders
Hootsuite CEO Irina Novoselsky shares why social intelligence is now core business intelligence. From Gen Z search behavior to AI governance, retail leaders must rethink how they listen, engage and act in real time.
Gary Vaynerchuk on Winning Attention in an Interest Driven Retail World
In a conversation with Christopher Zara, Gary Vaynerchuk breaks down how attention, relevance, and social commerce are reshaping retail success.
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Stay ahead of retail marketing trends with coverage of brand campaigns, loyalty programmes, CRM innovation and the strategies retailers use to acquire, engage and retain customers in an increasingly competitive landscape.