Marketing News
Stay ahead of retail marketing trends with coverage of brand campaigns, loyalty programmes, CRM innovation and the strategies retailers use to acquire, engage and retain customers in an increasingly competitive landscape.
Latest Marketing Articles
Retail Media's Power Pivot: Outcomes, Not Impressions
Retail media's next phase is outcomes. Inside Home Depot-Behr and Kroger-Google moves that tie ads to carts and crush ROAS with ROMO.
Innovative Approaches to Marketing Across the Customer Journey
Key insights from Shoptalk Spring 2026 on how Lowe's, Quip, and Bucherer are rethinking brand, AI, loyalty, and omnichannel marketing across the customer journey.
How SNIPES and PSG Turn Cultural Alignment Into Retail Growth
SNIPES and Paris Saint Germain are redefining retail partnerships through culture, community and authenticity. CEO Dennis Schröder explains why relevance matters more than reach in modern brand strategy.
Why Social Intelligence Is Now Business Intelligence for Retail Leaders
Hootsuite CEO Irina Novoselsky shares why social intelligence is now core business intelligence. From Gen Z search behavior to AI governance, retail leaders must rethink how they listen, engage and act in real time.
Gary Vaynerchuk on Winning Attention in an Interest Driven Retail World
In a conversation with Christopher Zara, Gary Vaynerchuk breaks down how attention, relevance, and social commerce are reshaping retail success.
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Stay ahead of retail marketing trends with coverage of brand campaigns, loyalty programmes, CRM innovation and the strategies retailers use to acquire, engage and retain customers in an increasingly competitive landscape.