How WorkJam's CEO Is Transforming Retail Workforce Management (Podcast)
WorkJam CEO Steve Kramer, founder of iCongo, is transforming retail workforce management, evidenced by JCPenney achieving a 10% reduction in employee attrition using their platform.
- 1WorkJam's platform, founded in 2014 by Steve Kramer, addresses critical retail challenges like managing a millennial workforce and socio-economic issues affecting hourly employees, focusing on enhanced communication and flexible scheduling.
- 2JCPenney, a retailer with ~70,000 employees, saw a 10% reduction in employee attrition and a significant increase in employee referrals after implementing WorkJam, demonstrating direct business impact beyond operational efficiency.
- 3WorkJam is designed for seamless technology integration, supporting both Android and Apple devices, web access, and compatibility with platforms like Microsoft Teams and Salesforce, making it highly adaptable for diverse retail environments.

The Vision Behind WorkJam
Steve Kramer, CEO and founder of WorkJam, has a storied career in the retail technology industry, spanning over 25 years. His journey began in 1999 with the launch of iCongo, an e-commerce software company based in Montreal. iCongo eventually merged with its European competitor Hybris, which was later acquired by SAP in 2013. Kramer stayed with SAP for two years before returning to his entrepreneurial roots. He identified a significant gap in how organizations managed and communicated with their frontline workers, leading to the inception of WorkJam in 2014.
Listen here: https://www.podbean.com/ew/pb-5is7k-1639caa
Revolutionizing Retail Workforce Management
Kramer noted that as early as 2014, retail executives were increasingly concerned about managing a millennial workforce and the broader socio-economic issues affecting hourly workers. This led to the development of WorkJam, a platform designed to enhance communication, scheduling, and task management for frontline employees. The platform aims to drive operational efficiency and improve business outcomes.
Real-World Impact and Integration
JCPenney's transformative results
One notable success story is JCPenney, a large retailer with around 70,000 employees. Initially, JCPenney implemented WorkJam to improve flexible scheduling and communication. The impact was profound: a 10% reduction in employee attrition and a significant increase in employee referrals. This highlights the broader benefits of effective workforce management beyond mere operational efficiency.
Ensuring seamless technology integration
WorkJam’s flexibility is one of its strengths. The platform is device-agnostic, supporting both Android and Apple devices, and is also accessible via web and shared store devices. Additionally, WorkJam can integrate with other collaboration tools like Microsoft Teams and Salesforce, ensuring seamless adoption across various user levels within an organization.
The Future of Retail Workforce Management
Looking ahead, Kramer envisions a future where AI significantly enhances retail operations without replacing frontline workers. WorkJam is committed to continuous innovation, particularly in improving the user experience. With a global presence and plans to expand further, WorkJam is poised to address universal workforce management challenges.
WorkJam's Lasting Impact
Steve Kramer's WorkJam is revolutionizing how retail organizations manage their frontline workers. By focusing on communication, scheduling, and operational efficiency, WorkJam not only solves immediate business problems but also fosters a more engaged and loyal workforce.
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